How a Professor Uses Humorous Party Scenarios to Explain Marketing Concepts at IIM India

paromita26
A professor at one of the IIM's (INDIA) was explaining marketing concepts to the students:

1. You see a gorgeous girl at a party. You go up to her and say:

'I am very rich. Marry me!' - That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:

'He's very rich. Marry him.' - That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:

'Hi, I'm very rich. Marry me.' - That's Telemarketing

4. You're at a party and see a gorgeous girl. You get up, straighten your tie, walk up to her, pour her a drink, open the door (of the car) for her, pick up her bag after she drops it, offer her a ride, and then say:

'By the way, I'm rich. Will you marry me?' - That's Public Relations

5. You're at a party and see a gorgeous girl. She walks up to you and says:

'You are very rich! Can you marry me?' - That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say:

'I am very rich. Marry me!' She gives you a nice hard slap on your face. - That's Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say:

'I am very rich. Marry me!' And she introduces you to her husband. - That's demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her:

'I'm rich. Will you marry me?' and she goes with him - That's competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say:

'I'm rich, Marry me!' your wife arrives. - That's restriction for entering new markets :D :D
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