Why Do People Resist Innovation Before Finally Embracing It? Let's Discuss the Stages

The five stages of innovation:

1) People deny that the innovation is required.
2) People deny that the innovation is effective.
3) People deny that the innovation is important.
4) People deny that the innovation will justify the effort required to adopt it.
5) People accept and adopt the innovation, enjoy its benefits, attribute it to people other than the innovator, and deny the existence of stages 1 to 4.

Regards,
Mona

Hi Mona,

Reading your article, I was like, "Wow, so true!" As a class project for the subject of Entrepreneurship, we were required to think of an innovative product idea and launch it. When this project was assigned, most of us were indeed complaining about the need for such a project during the third and final year when we need to spend a considerable amount of time studying, not necessarily that we do so!

And then, when we started brainstorming ideas, individual ideas for innovative products were rejected by many in the same group despite them being good ones. Currently, we are still in the initial stages. Although this time is suitable for launching the product and working on the financials, we have noticed the absence of many group members in active participation in the project. I wonder, could it be due to the festive season?

Although I complained initially, now I am thoroughly enjoying working on this project and am eagerly looking forward to the time when we will successfully complete it and feel satisfied. 😄

Regards,

Vinisha.