How do you convince a CEO/ Board of directors that ethics are vital to the organsiation?

Dear Friends
Interesting discussion on business ethics. I am a consultant in the area of business ethics , vision and values for companies. I also teach business ethics practice and CSR to management students.If you require a 'management by ethics' process in yr organisation pl get in touch with me. I am based in Bangalore.
Saju Kurian

"Entrepreneurial orientation"
for employees is the
global solution for this
futurisitic and forward thinking
organisations in this regard
bye for now
kriskumar s
chennai
india
my email
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can anybody pls post an artice on how to deal with ethical diliemma in HR pls help me out it will be useful for me to include it in my 100marks project.
Thanks,amala