Found this workbook on Personal Branding - PDF Download

Hi Friends, I found this workbook on Personal Branding and I liked the content so I thought of sharing it here.
Hope you find it beneficial.

And I quote :
" The secret to standing out is to impress recruiters with the unique and authentic you—in person, on paper, and online "
Keyword being " Authentic ".
But then this :
“ Resume fluffing is a growing problem in the IT industry. Now, a Bangalore-based agency that conducts background checks of potential employees has compiled a list of 1,500 fake companies that have been established for the sole purpose of providing employment certificates for a fee. Candidates reportedly pay up to Rs 15,000 per year of certification.”
Liar Liar ....pants on fire ? | from My Top Job Engage
And this , about Resume' development services and keyword stuffing :
CV Writing .. done the right way ? | from My Top Job Engage
Views ?

Hardeep,

We have had many postings here on CiteHR from people who, shall we say, have been "economical with the truth" with regards to their resumes and job experience.

Despite knowing the consequences of their actions, along with the certainty that they would be found out, they turn to CiteHR members for help in getting out of their predicament.

And worst of all, some people are brazen about it. Just last week in Australia, our leading Department Store group sacked a newly appointed senior executive on his very first day in the office - and this was a guy who could possibly have become the group's next CEO. What did he do? He stated on his resume that he had worked for clothing group Zara. Executives from Zara called the Department Store and told them this guy had NEVER worked for them. How embarrassing!

Of course, there are other unanswered questions in this debacle, such as the degree of reference checking and other checks that should accompany ANY new hire, not just at senior executive level.

The bottom line is simple, once you get a reputation for dishonesty, you are shot. End of story. You'll be lucky to find a job sweeping the streets.

Indeed there have been major stories - for eg .:

" Mr. Thompson now joins a lengthy and puzzling list of prominent people who have embroidered or falsified their résumés and were felled for doing so, including a former Notre Dame football coach, chief executives of RadioShack and Bausch & Lomb, a director of the Federal Emergency Management Agency and an MIT admissions director."

It is obliquely claimed here, btw, that a headhunter had a role too, therein !

http://www.nytimes.com/2012/05/19/bu...anted=all&_r=0

Some years ago we were faced with a similar scenario... Board level appointment where the candidate tried to tell us/ client that " he had told us before " some things which never showed up in his resume' . He was dropped - at a point where the client had already faxed his appointment letter to us for forwarding to him after getting confirmation on those points. We lost a rather large sum in billings .....verrrry painful I still remember :-)

I still feel had he been upfront to begin with he would have got the job .... Ah well...

But the fact remains people offering resume' " improvement " services abound, served up with " testimonials " , so there must be some benefiting.....would like to have views of some who have... Or otherwise !

Tahnks for sharing the book. Just flipped through the content. Need to read peacefully later.