Training Ideas for Managers and Salespersons in Automobile Manufacturing: What Works Best?

Sonam J
Training for Managers and Salespersons in Automobile Manufacturing

Kindly let me know what type of training can be given to managers and salespersons in an automobile manufacturing company.

Regards,
Sonam
josri1972@yahoo.com
Please assess the current status of your organization and its future direction, as well as what it currently possesses and what it needs to acquire. This evaluation will help determine the type of training required for the sales team.

In my opinion, considering your circumstances, you may need to focus on three main areas:
1. Technical skills (understanding the product)
2. Sales techniques
3. Communicating technical information to non-technical customers, especially in comparison to your competitors. While this may sound simple, it requires significant effort to execute effectively.

Feel free to reach out to me for further clarification. I am more than willing to offer practical suggestions without any expectations, drawing from my own experience in a similar position to yours.

All the best,

Regards,
J. Srinivasan
DGM-Training
S&N Hayakawa Enterprises Pvt. Ltd.
[Email Removed For Privacy Reasons]
[Phone Number Removed For Privacy Reasons]
Prashant M.
[QUOTE=Sonam J; 2144906]

For managers, provide training in leadership, team management, and motivation. For salespersons, focus on communication and relationship building.

- Prashant M
rajeshkaushik
Dear Seniors, Kindly let me know what type of trainings can be given to Managers and salespersons in an automobile manufacturing company. Regards, Sonam

Sonam, Never resort to conducting training programs on an ad hoc basis. Most participants would deem it as a paid day off from work since they would not be keen to learn something that is not of their interest. Firstly, please conduct a training needs identification. You could possibly create a small questionnaire and ask each one of the employees to state what training program they believe is necessary for them to further add value to the organization and themselves. Ask them whether someone internal could train them on the said topic, or whether they know of an agency who could train them effectively on this topic, or whether it's fine for the company to choose a trainer from their list of trainers.

Believe me, you will find the employees suggesting internal colleagues' names to train them on a particular subject/topic. And you will also find huge enthusiasm from internal trainers to conduct the program.

I tried this very successfully. I have been able to identify over 160 internal trainers and over 200 training programs in one year from internal trainers itself. The only program we organize from outside is the "Train the Trainer" program at the beginning of the calendar year.

Out of the 160 internal trainers, I found 23 of them were from the sales department. Of the 200 training modules, I found that over 30 were for sales personnel. And quite a few modules were from the production and operations team for salespeople.

Just imagine, when you build 200 internal modules on various operating and practical topics, the credibility of HR goes high since the engagement level of HR with others also goes up.

Cheers
SGK INDIA INDUSTRIAL SERVICES(P)LTD
As training is different for all types of employees, for managers, please go through the "Managerial On-The-Job Training," which includes:

1. Job Rotation
2. Action Learning
3. Discussion on Case Studies
4. Understudy Method
5. Management Games.
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