Dear Sir/mam,
I, Pratik Agarwal, a student of 1st yr. B.Com at St. Xaviers College, Kolkata(India), am currently doing a project on 'Shopping Behavior of College-goers of Kolkata with respect to Casual clothes and Influence of external factors on them'.
I have searched all the reputed libraries of my city and have not been able to find or come across any scales on the objectives I have finalized. I was searching the internet, when I came across your wonderful site. I think you can provide me with a few scales that can help me with my project. Sir I am just 18 yrs. old and doing a project requires some expertise that I think I don't have, but with your esteemed help I can become successful.
The scales, I require, are:
1> Shopping companions(friends, mom, dad,siblings etc.) and their influence
2> Purpose of shopping(including window-shopping and shopping for hedonistic reasons)
3> Costumer influences(ie. what the other costumers shopping at the shop think)
4> Peer-influence(inter-personal)
5> Choice of shopping destinations(location, distance, features etc)
6> Price-conciousness (with frequency of purchase)
Sir, it would be extremely kind of you if u could help me in this project. Looking forward to a favourable response.
Thanking you,
Yours sincerely,
Pratik Agarwal.
I, Pratik Agarwal, a student of 1st yr. B.Com at St. Xaviers College, Kolkata(India), am currently doing a project on 'Shopping Behavior of College-goers of Kolkata with respect to Casual clothes and Influence of external factors on them'.
I have searched all the reputed libraries of my city and have not been able to find or come across any scales on the objectives I have finalized. I was searching the internet, when I came across your wonderful site. I think you can provide me with a few scales that can help me with my project. Sir I am just 18 yrs. old and doing a project requires some expertise that I think I don't have, but with your esteemed help I can become successful.
The scales, I require, are:
1> Shopping companions(friends, mom, dad,siblings etc.) and their influence
2> Purpose of shopping(including window-shopping and shopping for hedonistic reasons)
3> Costumer influences(ie. what the other costumers shopping at the shop think)
4> Peer-influence(inter-personal)
5> Choice of shopping destinations(location, distance, features etc)
6> Price-conciousness (with frequency of purchase)
Sir, it would be extremely kind of you if u could help me in this project. Looking forward to a favourable response.
Thanking you,
Yours sincerely,
Pratik Agarwal.