Are Company Vision, Mission, and Objectives the Same as Corporate KPIs? Let's Discuss

Understanding Company Vision, Mission, Objectives, and Corporate KPI

Can I know whether the Company Vision, Mission, and Objectives are equal to the Corporate KPI?

Regards

Mission

The basic purpose of the organization as well as its scope of operations.

Vision

A statement about where the company is going and what it can become in the future.

Core Values

The strong and enduring beliefs and principles that the company uses as a foundation for its decisions.

VISION

Where does the company want to be, let us say, in the next 5-10 years?

MISSION

The method by which the vision will be accomplished.

OBJECTIVE

Defining tasks to achieve the mission.

KPI

Performance indicators that will tell whether the objective has been achieved.

A daily life example:

Vision: I will go to Europe for holidays in the year 2014.

Mission:
- I will increase my savings.
- I will find out the travel requirements for the trip to Europe.
- Update/revalidate my passport (and so on, such as information on hotels, cost of travel, etc.).

Objective:
- Open a recurring deposit.
- Take up a part-time job.
- Visit various agencies for information.
- Visit websites.
- Ask people who have already been to Europe.
- Visit the passport office site to understand the procedure.

KPI:
- Recurring deposit has been opened before December 2013 for Rs. xxxxx/- [Yes/No].
- Part-time job secured, giving an income of Rs. xxxx/- before December 2013 [Yes/No].
- Enquiries with various agencies made before November 2013 [Yes/No].
- Information from websites gathered before November 2013 [Yes/No], and so on.

Hope this helps in getting an idea about the concepts.

Regards,
Preetam Deshpande

MISSION: Answers the question: "WHY DO WE EXIST?"

VISION: Communicates the future desired state (what the individual/organization wants to become).

VALUES: The 'means' by which the mission is communicated. They also provide the motivation and guidelines for action.

KPI: Key Performance Indicators are normally a set of quantifiable measures that an organization uses to monitor its performance in terms of accomplishing their mission/strategies/goals/objectives.

Vision is a clear picture of what the company would be when we arrive in the future.

Strategy
Strategy entails the long-term decisions and directions that will shape its path to the future.

Mission
Mission is a clear and compelling goal.

Values
Values are the core, unshakeable beliefs we have about what is important to us.

Purpose
Purpose is the answer to the question, "Why are we here?"

Goals
Goals are the short-term milestones that we will pass on the way to the vision.

Hope this helps.

Regards