How To Manage SocialHR For A Company? Content Writer : IT Company

Hello Friends,

I am a HR professional in an IT company. I am responsible for updating the company's Facebook and Twitter accounts. I am seeking guidance on the type of content I can upload on these accounts as I do not have expertise in content writing.

Priyanka Jain
HR Executive

Hi,

Since you are from HR and the Facebook and Twitter updates pertain to the IT domain, it is best that the content be generated by authorized technical personnel from within the company. Alternatively, obtain a proper brief from the management regarding the communication they intend to distribute through social media. Ideally, then, engage a professional content writer to draft the communication. Once you understand the content and feel confident, you can take on this responsibility.

Regarding the content, I assume the audience primarily consists of existing and potential clients, so it should be related to the product offerings of your company. This decision is best made by your management.

I trust that my suggestions will help you effectively convey your views to your management.

Regards

Hi,

Thanks, B. Jacob.

This company is at a small level. They are not going to hire any professional content writer. Only I have to do this work. So how can I start? Can I update some blogs?

Hi,

If the company has existing blogs, go through the contents to get an idea of the various topics they blog about. This could give you an understanding of the topics and the writing style.

I suggest fixing a periodicity for updates, maybe weekly or fortnightly, so that you have a schedule and commitment. Prepare some topics to write on and also ask around for suggestions or ideas to write about. Once you write the article, also have a benchmark of roughly how many words the post will contain so that there is uniformity in posts. If you can identify some colleagues who have a good grasp of the English language, seek their help to improve the content, edit the article, and proofread it for grammar and spelling mistakes.

Here are a few tips to write better:

- Have a clear topic/subject line.
- Visualize the audience you will be writing for so that you can draft the content appropriately.
- Outline 3-5 subtitles, each containing one idea that can be elaborated.
- Ensure that the flow between paragraphs is smooth and linked to each other.
- If possible, ensure the last paragraph can recap the key points and also summarize the thrust of the article.

To get an idea of how I go about writing my blogs, which by and large incorporate the above points, I suggest you visit my Inspirational and Motivational blogs listed below:

- www.actspot.wordpress.com
- www.poweract.blogspot.com

Regards

Latest information of what's happening in your business areas. But the information should be validated; otherwise, there are chances of losing customer support.

Dear Pearl,

Congratulations on this new responsibility. Managing the Social Page for your firm in every social domain will not just add to your professional acumen but also help your firm build a better listening mechanism. Your audience includes your employees, clients, and members of these domains. Hence, the content that you share needs to cater to all of them.

A few days back, Sid had suggested to me to use Hootsuite. It's wonderful, so I recommend you give it a try. It allows you to send updates to up to 5 domains at once and even schedule your updates. This will help you streamline your work. Once you feed the updates into Hootsuite and time them, you can use the rest of the day to interact with the members and users.

Please consider my suggestions:

- Share updates about your firm, such as a new product launch or a project going live.
- Acknowledge every initiative taken to develop the firm, such as ISO Standards, Six Sigma, and CSR Activities.
- Encourage your employees to share pictures from R&R, team outings, training, and other culture-building activities.
- Share blogs best aligned with your business.
- Invite business leaders within and outside your firm to share on the official page.
- Each time you organize an internal event or celebration, use the page to promote the campaign.
- If your firm is attending a job fair, tech fest, or any other public events, share them with a link to the event. Encourage attendees to share updates with pictures and videos on the page, maintaining a balance between formality and informality.
- Call for contests such as a quiz about the firm or business, or any area of your employees' interest. Contests work best to create engagement. If you want to run one, let us know. We'll help you with it.
- Encourage your partners and customers to share news on the page. If you are sharing any updates about them, tag them.
- Give a shout-out to any team or employee. You can do the same with your partners and customers.
- If you receive a negative comment, involve the best leaders within the firm to respond. Never ignore them. Opening up a platform to answer will build your brand.
- Share at least one update a day about fun at work or a motivational content. A picture or a quote can serve the purpose.
- Comment when someone shares something related to your business or firm.
- Share a live update about any important event at work. A live update can create a better buzz.
- Blogging is great but requires time. Plan for it only once your content is ready.
- Revisit your firm's achievements and share them as a "Walking down the memory lane" update.

Schedule your work with at least one update about the firm every day, two knowledge-sharing posts, a few interactions, and moderation. This way, it will remain productive.

You can even invite your social-savvy employees as contributors and moderators to the page. This will create a high engagement level.

Please let us know if you find them doable. Looking forward to hearing from you.