Employment, whether in your organization or any other, is a function of an established need of the organization (which need is to be properly defined in terms of the candidate's education, competence, and experience). All job aspirants, whether your own relatives or others you know, are often oblivious to this critical reality as their need to get a job could be very pressing.
You, being a common denominator for the organization's need to recruit and the aspirant's need to secure employment, have to be rational yet kind and sympathetic. You should be more educative than populist, and you have to create and maintain a balance. Yet, without compromising the competence requirement of any organization, you must help people to become more "employable" and guide them to secure employment.
This is the only effective way you may be able to help relatives and acquaintances and do justice to the organizations. Trust you find some pointers to a solution you are seeking.
Regards,
Samvedan
July 14, 2013