Hi Cryze,
How long has it been since you joined the company ?
The company started in 2011,Hence I'm sure they would have records of all the past Business orders closed successfully. Why don't you investigate the parameters like : email formats, negotiations and client follow-up procedures, clients background ( like was it company or individual client), repeat clients and many more. With this you can compare the results with the way you operate and bring about changes that are required.
Apart from this you will also have to pay attention to few other things like:
1) Tying up with companies ? Good Packages can get you a contract.
2) How about launching your own brand? This also in a way serves as a promoting tool.
3) Did you consider social media marketing ? Linkedin and few other sites are good place to build up client data base.
4) Sometimes care should be taken to tailor your emails according to the requirements of the clients. It doesn't always have to be a detailed company profile you send. Clients may not have the time to go through your emails in such lengths.
5) It also helps if you can manage to get the clients to tell you why they are not willing to meet/follow-up even after making an appointment. You don't have to be pushy, but suggest to the clients that you are collecting valuable feedback. If they don't comply, simply thank them and end it.
6) You mention that your company provides both software and hardware services, right? Ensure that when you email clients, that you mention both domains if and only if you are required to. If not, just reply with a specific service that the client is looking for.
7) Ask your boss, if there is any area which he thinks that you should work on and follow up with it.
Hope this helps you,
With regards,
Scarlet mOOn