Is It Okay to Use a Client's Logo Instead of Their Name in Our Company Profile?

I just want to know, is it legal to use a client's logo instead of their name in our company profile under the client list?

Regards,
Altaf

Yes, you may use the standard logo of the client under the client list in your profile. In terms of business practices, how you choose to disclose this information is up to you. Generally, clients do not object as it serves as a form of promotion for them to your patrons.

Regards.

To avoid any dispute, it is advisable to seek written approval from clients for the usage, whether it is the logo or the company name. It is a common practice to use logos in presentation slides, and the more prominent companies are used. Usually, it is just a sample of your clients and not the full listing. Another common practice is having moving logos on the company website for the same reason.

Having said that, you still need to have a full listing of all your clients (without the logo) as potential clients may request it.

Regards,
Autumn Jane

I totally agree with Jane. It is advisable to seek written approval from the client before using their logo or name for your sales promotion. Please also refer to the contract with your client to check if it has any clause regarding the same.

Do not use the name or logo of your client without their consent; otherwise, it may be termed as an infringement of their intellectual property rights and, at times, a breach of the confidentiality clause or agreement. Please read the clause related to confidentiality or IPR in the contract with your client and act accordingly and very carefully.

In addition to what has been contributed by our experts, please check with the laws of your land. Different nations have different laws on co-promotion. There might be a certain degree of declaration that you would require from your client, and the rest will fall into place.