All the members above have given excellent inputs and guidance on how to handle such a situation. I can only narrate a story from Buddha's life to remind you that this is not the first instance of its kind in this world, and even men of spiritual eminence like Buddha were not spared from such ragging by ignorants. More important to know is how they handled it.
Buddha's Encounter with Insults
The story goes like this: Buddha became more popular with his teachings among the masses, which basically brought awareness among people about fanatic beliefs. This angered the Pundits (Scholars) in the kingdom because nobody was paying attention to them. So the Pundits decided to insult and humiliate him in public so that people would stop going to him. On one fine morning, when Buddha sat under a tree along with his disciples and followers, engaging himself in a spiritual discourse, the Pundits came and called him names, showered abuses, and heaped insults on him. Buddha remained unmoved and smiled in his sleeves as he knew fully what made them vent their feelings, which was their insecurity. Having seen Buddha not reacting to them and having tired of their verbal attack (please know that anger consumes a lot of energy), they left the place. Thereafter, one of the disciples asked Buddha why and how he did not react or get annoyed. Buddha replied, "If someone comes to you and donates a coin, mistaking that you need it, if you accept and take that coin, it becomes yours, and if you refuse to take the coin, the coin remains with the person who tries to donate it."
The Moral of the Story
The moral of the story is self-management. Before trying to manage a difficult situation or bring about a change in attitudes, you need to first manage yourself or change yourself. You need to respond but not react to external stimuli. This internal or self-management is the key and equips you to be in a better position to deal with external unfriendly stimuli. Therefore, my suggestions to you are to first bring about a change in the way you are looking at the situation in the following manner:
1) First, be aware that anything new is resisted by anything traditional. If the change is beneficial and meant for the common good, finally it is going to be accepted.
2) Instances of this kind do not happen to you alone; they have happened from time immemorial, and they will continue to happen in the future also. Remember Umakanthan's anecdote.
3) It is an issue of attitudes and beliefs. You are already aware that the employees come from traditional backgrounds and do not communicate properly. If that is so, they cannot be expected to shed their deep-rooted belief system and embrace liberal attitudes overnight, but surely they will if the efforts are persisted in the right direction.
4) Explore yourself whether you need to change your attitude and the way you look at them. I would like to draw your attention to Winnie's suggestion and Mr. Kannan's suggestion to change the focus from 'I' to 'we.'
Having been aware of this background, do not take their remarks to your heart so that they will not hurt you and press your head in a provocative mood. Let them also know that you mean business but you are there to help them grow as well.
Towards this end, talk to your management to arrange a staff meeting with all the employees to inform them about HR and its objectives and to drive home the point that they all need to work together for the common good. I draw your attention here to Lalitha and Yogitha's suggestions. Do not go to management with a complaint against them, but with a suggestion as a measure necessary to induct employees into the work culture. Management may not like complaints against employees who are delivering goods for it. Involvement of seniors will drive home the point that the management has recruited you for a specific purpose and you have their backing.
If possible, arrange a day's workshop for the employees, inviting a professional to speak on new trends or problem-solving strategies related to their field of work. Such actions at the ground level make them accept HR and you as someone committed to their growth. Once that happens, they will treat you as a member of their team. Remember that the feeling that you are apart from them but not part of them makes them resort to such acts of teasing.
If all this fails, then you need to discipline them. Frame a workplace conduct policy and bring this to their notice.
You are capable of doing this since you have genuine enthusiasm towards HR.
Regards,
B. Saikumar
HR & Labour Law Advisor
Mumbai