Roles and Responsibilities of a Marketing Executive
- Prepare advertising and public relations plans.
- Prepare sales promotion activities.
- Prepare marketing reports.
- Prepare exhibition plans.
- Prepare advertising and public relations budgets.
- Manage advertising and public relations budgets.
- Respond to and complement all activities related to marketing duties.
- Instill a marketing-led ethos throughout the business.
- Research and report on external opportunities.
- Understand current and potential customers.
- Manage the customer journey (customer relationship management).
- Develop the marketing strategy and plan.
- Manage the marketing mix.
- Manage agencies.
- Measure success.
- Manage budgets.
- Ensure timely delivery.
- Write copy.
- Approve images.
- Develop guidelines.
- Make customer-focused decisions.
- Manage all market research, advertising and promotion, new product development, and activities.
- Meet or exceed marketing performance measures.
- Develop and implement a marketing strategy to effectively reach customers, communicate the value proposition of the product, and influence the purchase of the product.
- Provide monthly product updates to management.
- Achieve product marketing objectives.