Hey, do not worry, it is all fine. It happens. I hope you're in a clearer state now than before.
Yes, I am doing an MBA in Marketing. I was seeking a research-based role in the organization. I was told we had enough work in that area, but on my first day, I was informed that there was a new service to be launched for which I needed to pitch to people (via cold calls) and seek marketing alliances. Though I was briefed about this service by the head of the company, I was further made to learn about it through earlier data saved by someone.
As a sport, I took up the challenge (not worrying about my main project) and tried for 20-22 days to give it some thought. Furthermore, there were two other BUs of the company, and soon the work flowing from that area was also handed over to me. For example, an event was coming up for which I was told to get sponsorship, again by cold calling. I tried my best but got rejections from 3-4 places. Adding to it, I was asked to gain advertisements for our publication and gain subscriptions too. Suddenly, in a week, all this came pouring in.
You mentioned that you were looking to do some market research. Can you quickly give what you wanted to research about? Like, say you wish to do an internal survey (survey the employees) or an external survey (survey the outsiders).
If an internal survey, what should be your topic or area of the survey?
If an external survey, what is it that you'd want to know? The company's image or its product and/or services, or what?
Even though I'd mentioned strongly my eagerness to search for a suitable project and asked to assign me a mentor, the head of the company does not show interest. He tells me to find something, collate, and do what you're required to submit at your college (read: he does not want any research or survey to be done by me which could help his organization). I even asked one day for his opinion on Market Research; he jokingly said he does not believe in it and said it's all flawed (citing some examples from the industry).
Put all the above-mentioned details in ink on paper and then put that forward to your manager there.
You can convince him by saying that you'd continue the task given to you, but would appreciate it if they would allow you to also carry out another project which would help you per se in your career molding.
Give all your facts and figures.
Honestly, they may be testing you. You're a marketing person. They've assigned you a task to bring in subscribers and sponsors. That's only to enhance your convincing skills.
Sell your idea to them. Convince them and get the approval and start your research ASAP.
If possible, try to make a rough draft of your questionnaire also before you go to convince him. That would show your seriousness. Do not expect someone to take you seriously unless you convince them you're dead serious about it.
Be confident. Don't argue, just convince. There's a lot of difference between the two...
What I am going to request here is an early leave, say by mid-February. I still have no mentor, no data sets, no guidance, and in the very first week itself, I mentioned to my head I am NOT interested in sales or BD.
Do not honestly leave early. It's only a learning opportunity. Moreover, leaving early means running away from the problem. Whereas all that managers ought to do is tackle problems. Take this as a learning path. More so, I also showed you how to proceed further. And do that ASAP in order to finish your survey and all your analysis well in time.
I am still thinking about how to do a small survey or a project and file a report at my department. But sadly, I guess, I lost an opportunity to do some great job while I had the time.
There is still time. If you look at it, you have 28 days still to your credit to finish your task. But you'll have to work a little overtime. I'm sure you'd be able to handle that. Good luck and God bless you