Dear All
Designation is an important aspect in the life of an employee, as it distinguishes him from others . An attractive, correctly worded designation will give advantage to the professional at 'ab initio' (right in the beginning), while dealing with clients, colleagues and subordinate staff.
Consider the following 6 points, while designing and deciding 'designations'
1. A designation should cover three aspects - (a) Position (b) Activity (c) Region/Zone. Eg., Manager-Marketing, Bangalore or Manager-Marketing, Tamil Nadu. (please note that the designation is followed by activity and region he/she is responsible). This is more suitable, if the activity of the Company is spread across multiple Regions/State/ Nations.
2. If there is only one position, then the Region can be skipped, Eg., Manager-Marketing.
3. The designation of Marketing-Manager is not suggested, even if he/she is the senior most in the Dept, as it limits the scope of promotion. For eg., it Sr Manager-Marketing or AVP-Marketing, sounds better that 'Marketing-Sr Manager' or Marketing-AVP. For the same reason.
4. Head-Marketing may also be avoided, as there is no further scope of promotion in the same Dept. However, this must be a considerate decision, after weighing all other factors.
5. Using of brackets in designation is outdated. Eg., Manager (Marketing). Instead use hyphen and comma. Eg., Manager-Marketing, Tamil Nadu.
6. There are other aspects to be considered to avoid disparity and complaints - levels, grade, salary, designation in other Depts of the same organisations. Some organisations go to the extend of studying the designations prevalent in the industry/ organisations, as it helps in prevention of poaching.
Designation should make an employee proud. A good designation tends to attract candidates. Parity in designations (in other depts of the organisation and even with the nearest competitors) will help in retention of employees. Hence, great care must be taken while deciding the designation.
With warm regards
Colonel Satheesan