What's the Real Difference Between a Marketing Manager and a Manager of Marketing?

Good morning, can anyone clarify the difference between a Marketing Manager and a Manager of Marketing? If not, which one is the appropriate way of assigning the designation?

Regards,
Sheela

Both are one and the same. Manager - Marketing is better.

Regards,
Rajeev Dixit

Hi, both sound the same, but the more professional term is "Manager - Marketing."

Regards,
Mrunal Tambe

Understanding the Difference Between Marketing Manager and Manager of Marketing

Both positions should have similar job responsibilities. However, the title "Manager-Marketing" implies that there is a higher-ranking manager in the Marketing department above this individual (such as Senior Manager - Marketing or General Manager - Marketing, etc.). A Marketing Manager assigned to a specific location or area is accountable for marketing activities within that domain, even though they may report to a Head of Marketing overseeing the overall department. Consequently, there may be differences in the level of accountability associated with each position.

Regards,
Rajusiachen

Clarifying Marketing Titles

Marketing Manager sounds as if he is the ultimate head of Marketing. If the employee is Manager - Marketing, then it is assumed that there are people above him at different levels. Depending upon the size and structure of the organization, designations need to be decided to avoid confusion amongst employees and for the outside world!

Regards.

Both seem to be okay. However, Marketing Manager denotes the position of employment, wherein an Assistant or Deputy Manager can also fit into the role. But, Manager-Marketing specifies the position. In one nutshell, the Marketing Manager is a position of employment, and the Manager-Marketing is the designation of the employee.

Regards,
P. Vathiraj

Designation Methods in the Private Sector

Designations are according to the company's own decision. There is currently no uniformity in the private sector. There are two methods of designating a post:

1. Place the post first, and activity thereafter.
2. Place the activity first, and post thereafter.

If the organization has many departments headed by a manager, then it is better to put the post first and the activity thereafter. For example, Manager (Marketing), Manager (HR), Manager (Stores), etc. Further designating the posts as Marketing Manager, HR Manager, Stores Manager, etc., is also not out of place; however, in this system, the first word immediately conveys the idea that the person belongs to which field.

You can proceed with any of the systems. The job description of each post has to be defined with precision.

With regards and good wishes.

Srivastava

The Importance of Designation in an Employee's Career

Designation is an important aspect of an employee's life as it distinguishes them from others. An attractive, correctly worded designation provides an advantage to the professional from the outset when dealing with clients, colleagues, and subordinate staff.

Considerations for Designing Designations

Consider the following six points while designing and deciding on 'designations':

1. A designation should cover three aspects: (a) Position, (b) Activity, and (c) Region/Zone. For example, Manager-Marketing, Bangalore, or Manager-Marketing, Tamil Nadu. Note that the designation is followed by the activity and region they are responsible for. This is more suitable if the company's activity is spread across multiple regions, states, or nations.

2. If there is only one position, the region can be skipped. For example, Manager-Marketing.

3. The designation of Marketing-Manager is not suggested, even if they are the most senior in the department, as it limits the scope of promotion. For example, Senior Manager-Marketing or AVP-Marketing sounds better than 'Marketing-Senior Manager' or Marketing-AVP for the same reason.

4. Head-Marketing may also be avoided, as there is no further scope of promotion within the same department. However, this must be a considerate decision after weighing all other factors.

5. Using brackets in the designation is outdated. For example, Manager (Marketing). Instead, use a hyphen and comma. For example, Manager-Marketing, Tamil Nadu.

6. Other aspects to consider to avoid disparity and complaints include levels, grade, salary, and designation in other departments of the same organization. Some organizations even study the designations prevalent in the industry or other organizations, as it helps in preventing poaching.

A designation should make an employee proud. A good designation tends to attract candidates. Parity in designations (within other departments of the organization and even with the nearest competitors) will help in retaining employees. Hence, great care must be taken while deciding on the designation.

With warm regards,

Colonel Satheesan

In a simple scenario, there should be only one person designated as the Marketing Manager, Accounts Manager, etc., with potentially senior staff members above them. Having titles like Manager - Marketing, Manager - Front Office, Manager - Accounts implies the existence of multiple managers in the department with the same title and responsibilities, all reporting to a superior.

I am happy to learn about an expanded presentation from you. Nonetheless, it is the prerogative of the Management to adopt a particular pattern of designations. The HR Department can make suggestions to the Management for making an appropriate decision. However, I do not agree with Point No. 3 of your post that "prefixing of activity to post" limits the scope of promotion. Upon promotion, the posts can be designated as Senior Marketing Manager, Chief Marketing Manager, or AVP-Marketing as the company may decide.

The use of brackets or hyphens does not make any material change or create any extraordinary impression because the Government of India and other government departments are continuing with the pattern of brackets. However, your suggestion is also good to consider at all levels.

With due respect and good wishes to all. Have a nice day.

Regards,
Srivastava C M Lal

Public Sector Bank Designations

In many Public Sector Banks, the designations are structured as follows:

- Asst. Manager
- Manager
- Senior Manager
- Chief Manager
- Asst. General Manager
- Dy. General Manager
- General Manager

These designations are assigned based on experience and promotions. Let's look at it from this perspective:

- An Asst. Manager typically leads branches in rural areas.
- In urban areas, the branch leadership hierarchy consists of Manager, Senior Manager, and Chief Managers, with others working under them.
- Metro branches may be overseen by either Asst. General Managers or Dy. General Managers, depending on the branch's business mix.
- In certain Banks, Chief Managers or Asst. General Managers may head Regional or Circle offices managing 30 to 40 branches.

Responsibilities are tied to their posting rather than their designation. Therefore, the designation primarily serves as a form of recognition. When distinguishing between Manager Marketing and Marketing Manager, it's akin to differentiating between a Cabinet Minister and a Prime Minister – all are essentially Ministers.

Hi Sheela,

Both designations are the same. It is at our discretion. In modern times, companies are using "MANAGER - DEPARTMENT."

Regards,
MANOKAVIN