It appears your institute is in the business of competency training promising jobs at the end of the training. Without meaning any offence to your efforts or your institute's business, I must frankly tell you that you cannot create an employable CAT out of a monkey through a crash course at a competitive fee. Unfortunately this is what most training and even academic institutes offering MBA and similar programs with free laptops, foreign study trips, assured employment etc. do. The unsuspecting candidates either out of own desperation, or their parents can afford an MBA for their wards from the quick money they have made through any source and means and their eagerness to have a MBA or similar brand for their children do. These quick fixes never work in reality as you understand employers look for individuals who they assess to be of value to them in their business and not their degrees or claims of competency displayed through a tutored presentation, and dressed up to present themselves appropriately. Employers are too smart to distinguish the chaff from the corn and they do it very fast and most of the time they are right.
Your institute and you must be focused with a long term goal and not run after quarterly profits from day one. You must dare to pick only those candidates after your own assessment who you believe you can mould to be respectably employable. This is no easy task nor that can be done overnight. You / institute should first of all be clear on your goals, how you will achieve that, have internal systems in recruitment of candidates and even faculty, have systems to monitor progress, network with employers and prepare candidates to meet market needs. The key here is your faculty quality, your practices and actions.
I am saying all this as we have seen all these over time and only deep rooted approaches will work with sustainable long term benefits. Candidatse will pay if they see results, Dont try to market your progarms with low fees and anyone is qualified to join ..... It just doesn't work
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