Employee Engagement Ideas for a 100-Person Marketing Team: What Works for You?

Krishan Kapoor
Can someone share some employee engagement programs for a marketing company with approximately 100 employees.

Regards.
bensimo
Employee Engagement Program

Each human being has the same five basic needs: to be heard, to be respected, and to have competence, autonomy, and relatedness. The last three are what motivate us according to the Self-Determination Theory of Edward Deci and Richard Ryan.

In my experience as an executive and manager, the extent to which I met those needs dictated the level of performance and engagement of my people. As a command and control manager, they did not perform really well. After I shifted to the opposite approach of listening to them and responding to their concerns to their satisfaction or better, their performance rose significantly, eventually achieving the 500% performance gain Stephen Covey told us was possible.

So, get all the managers to listen to their people and respond to what they hear to the satisfaction of the people or better. Employees will love it and will begin to excel beyond your wildest dreams. There are many reasons why this method is so effective and others are not, and any executive or manager can be coached to become highly skilled at this method.

Best regards,
Ben Simonton

Leadership is a science and so is engagement.
Krishan Kapoor
Thank you for the thoughtful suggestion. I agree that if we trust our employees, productivity will definitely grow. I will definitely try to implement strategies for generating trust from our employees.

Best wishes,
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