• If you want to persuade, galvanize, sell, motivate, convince, incite or excite others to action, think like a reptile!
Why? Because according to leading neuroscientists, as much as 95% of our decisions are controlled by our subconscious mind. In particular, the inner and most primitive part of our three part brain, the reptilian brain actually manages much of how humans behave.
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Why? Because according to leading neuroscientists, as much as 95% of our decisions are controlled by our subconscious mind. In particular, the inner and most primitive part of our three part brain, the reptilian brain actually manages much of how humans behave.
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