Business Efficiency Using Reports
Reports are meant for informing the sales managers and helping the sales managers to make effective decisions to improve results in terms of effectiveness and efficiency of the people, sales organization operation, customer service, etc.
The bottom line results, due to efficiency/effectiveness, could be improvements in retention of good people, termination [loss], induction conducted, induction success, orientation conducted, number of recruitment, attrition rate, market share, sales volume, sales revenue, gross profit, sales operational improvements, net profit, effective area coverage, effective customer coverage, effective distribution coverage, effective product ranging, effective product fitness, effective customer service, effective merchandising, effective key accounts management, effective major accounts management, effective vendors management, effective resellers management, effective wholesalers management, effective distributors management, etc.
The sales manager, using the reports, identifies the performance gaps, variance in actual vs. targets, missed opportunities in the market, areas for improvements in sales personnel, areas for improvements against competition, drop in product sales, etc.
A thorough analysis/review of the various reports [daily/weekly/quarterly, etc.] identifies the performance gaps [quantitatively/qualitatively] in effective recruitment, better induction, more sales training, territory sales, territory coverage, representative poor performance, poor customer service, loss of customers, customer complaints, customer dissatisfaction, ineffective account servicing, ineffective account planning for key/major accounts, poor product sales performance, poor product acceptance, lack of product awareness, poor product positioning against competition, etc.
The sales manager uses this knowledge to develop improvement programs like sales training, product training, sales skill training, territory coverage, customer coverage, distributor planning/development, key accounts planning/development, improving product ranging, application training, customer technical training, restructuring the territory (if required), etc.
Regards,
Leo Lingham