Effective Sales Training Strategies: Product Knowledge and Sales Skills Development

Dear All,

I am working for an auto firm where I wish to design a training module for the sales representatives of the company. In the training module, I wish to assess participants' level of customer understanding, i.e., the psychology of customers and their role in it.

Please suggest some tests.

Thank you.

Dear Saloni_123,

Please give me a ring on 8800666770 on Friday, and I'll help you work something out.

Cheers!

This will be of little help if you didn't call 88.....770.

1. Divide training part into two:
1. Product training
2. Sales skills training

In the case of product training, thoroughly teach about the product and then ask them to do a demo/explain in front of a group. The group should act as devil's advocate, i.e., they should ask difficult questions about a product.

2. Sales skills training:
I would suggest the role-play method. Create a panel of people who would act as customers (psychologically), then ask the executives to role-play selling the product to them. Record it and replay it in front of the executives so they can learn from their mistakes.