Dear Tarun,
Thank you for your response….let me brief, at this point of time I am concentrating on marketing executives and area development managers, these people hold bachelors degree, (from various background), some have experience and some wont ,mostly they are fresher to ophthalmic industry, we are producing (intraocular lenses, sutures and needles, equipments, pharmaceuticals), communication strategy what we follow is direct selling.
At present training is done but once in a year here we cover all right from organization ,management team, ophthalmology ,their role responsibility ,product details , we found that it was not up to the mark and not giving the desired result so we are planning to build a new training module which should give maximum yield .
i have covered the details ,based on the above information please guide me
thank you sir.
Naveena.