Struggling to Attract Clients as a Business Developer: What Am I Missing?

Hi All, I am working for a consultancy as a Business Developer. I take care of the business development process in my company, starting from cold calling until the deal closure activities. However, I am facing problems in getting clients. Some already have consultants assisting them, some are not interested, and many more. Could you please assist me with this? Is there anything that I am lacking in? How can I get more business?

Thanks,
Deepti

Hi Jimit, as I mentioned, I follow the full chain for this. I am involved in cold calling for deal closure activities. I start with cold calling, then proceed to setting up meetings and closing the deal. Appreciate your response.

Best,
Deepti

Dear Deepti, Just doing cold calling is not the important part. The important part is how you are trying to convince your client. I fully agree with you that most of your clients must have told you that they already have many consultants with them. But now, Deepti, here is where your work truly begins.

Understanding Client Needs

First of all, you have to understand the company profile, their requirements, and what their current consultants are providing. After that, you need to demonstrate how your services differ. You can highlight some of your major clients or showcase what sets you apart from other consultants. Is there something unique in your services that others do not offer?

Persuading Clients

Once you have established this, you can persuade them to give you a chance to prove your services. For new consultancies, offering a discount on their first requirement can be a good strategy. This approach allows you to showcase your capabilities while providing the company with insight into your services.

Should you have any further questions, please feel free to email me at [Email Removed For Privacy Reasons].

Regards,
Bhawna - HR

Thank you so much for your response. As a Business Developer, I ensure to have a deep understanding of the company's profile before making a call and also check the requirements. However, the HR department rarely shares the work of their current consultants or the services they are receiving.

We have an ERP system that helps us in the process and puts us one step ahead of other consultants. While we also provide discounts, my major concern is how to address all these aspects in a single call that only lasts 2 to 5 minutes?

I look forward to your response.

Thanks,
Deepti Kaur

I often tell HR consultants to make it easier for people to refer new clients by clearly defining who their business helps. I've had quite a few people tell me that this is really hard to do—especially in an HR sales pitch.

Isn't it enough to say that we help mid-large employers in the [XYZ] industry?

Well, that's a start, but it's still quite bland and generic. I've put some ideas and solutions into an article you may find interesting here: https://getmorehrclients.com/blog/wh...r-sales-pitch/

All the best with your business!

Regards, Ben - GetMoreHRclients.com