Hello Ilavarasi,
While the idea is good, can you pl elaborate what exactly does the company mean by 'company values'? Pl note that the definition could be quite different from individual-to-individual & company-to-company--fortunately or unfortunately.
First & foremost, for any 2 parties [be they individuals or companies/entities] to share something/anything ['values' are on a much higher pedestral], there has to be 'mutual trust'. Does this exist between the employees & the company? If yes, your job is much easier. If not, you do have a very tough task on your hands, since you FIRST need to create the mutual trust.
Looking @ your query from another angle, since you used the words 'Management is expecting', was any attempt made by the management or HR to find out the REASONS of such a situation cropping-up in the first place? Unless one knows the reasons, how can anyone suggest, let alone implement any suggestion(s)? This would bring us back to the point I mentioned above--MUTUAL TRUST. Unless this exists, any attempt to find the reasons would also, most likely, hit a stone-wall--meaning none of the employees would come-out openly & transparently. Hope you get my point.
Coming to the fact you mentioned--'.....60% of our staff members are not so educated........', actually, I think this is more a blessing than a limitation. Somehow, education tends to stratify/harden the opinion-forming mechanism [mentally& emotionally] among people. The category of people who form a major chunk of your company would take time to get convinced/handled, but once convinced, they rarely change their stance/stand [unlike the educated lot]--basic human psychology, which our politicians use ( or should we say, Manipulate/exploit) to great advantage, if you have noticed]. Another aspect of such a category is: they tend to think more often thru the 'heart' than from the 'head' [which I guess is the prerogative of the educated :-)]. So, any idea that you wish to implement ESSENTIALLY & INVARIABLY has to bear this factor in mind.
Hope I have not confused you further--do let me know :-)
Rgds,
TS