Hi Gunjan,
Continuing with yesterday's discussion;
I suggest you conduct a sample audit first to get the ideas from a proper spread of colleagues as to what they would be looking forward to in the newsletter as content.
Then, you must create a proper launch campaign to generate sufficient interest in the launch. From my experience I must tell, rather warn, you that I have seen the newsletters of several topmost companies fizzle into a wasteful and ineffective exercise, produced just for the sake of producing it. As a communication person your responsibility will be not only producing the newsletter but also keeping the interest of the audience alive. A lot of people think that contests in the magazine are the best way but that is not usually the case. Anyway we can take up maintenance of sustained interest at a later time when you have already begun production. For the while I suggest that there should be an announced prize for the best suggestions on how the newsletter should be and the first issue must announce the winners with maybe an interview. Also, it would be interesting to run a contest for naming the newsletter. All this will help create a buzz and belonging. This is important, as at a later date, if properly managed and when your company grows, your newsletter will become an important connecting tool.
Deciding the proper frequency of the newsletter is also paramount.
Another important step that you must take is appointment of editorial co-ordinators as information flow always is an issue after 1-2 issues. So, a structured team which will be instrumental in collecting and forwarding info to the editor is a must. These people could be from different streams such as HR, Marketing etc for a cross-spread of information. I can't elaborate unless you have given me the nature of business your company is in and the strength and spread of employees (u have not mentioned it in ur reply). The nature of content also varies according to the profile of the employees, whether it is predominantly a young team, a greying team, techies, etc.
Hope these will give you an idea. I would suggest that you be more specific in terms of nature of information requirement with more specific details. Your query still remains a very general one.
If you wish you may interact with me on [Login to view]
Rahul