Dear Abhay
Pharma marketing L&D programs can be classified in two categories. First, L&D program for Freshers and Second for Seasoned employees. Now, within these two Groups, there can be many sub groups, e.g. Freshers in the Industry or freshers in the organization?? Similarly, what level of competency we are looking at within seasoned employees?? Are they the foot soldiers or Managers?? As a standard practice you always start with Product Trainings first. Sales trainings is next level which are classroom simulations as well OJT, where a reporting manager is suppose to take care of lot many aspects like territory familiarization, Planning, Call execution, Competitor knowledge, Retail/Stockist Management, Different formats of M.I.S.. Now, all this we are talking from a fresher point of view, within industry or Organization. For seasoned employees, thrust is more on Skill area as they are supposed to know the tricks of this trade. People management skills are required for Managers essentially and as they grow in careers they need periodic management trainings like Problem Solving and Analytical skills, Decision Making, Strategic Management etc.
What i have shared is just a standard practice in the industry. Within the Industry, organizations follow different methodology to achieve the same goal i.e. Growing Top Lines and Bottom Lines.
Regards,
Tarun Salwan