Dear Friends,
We might have read lot of articles on Pepsi and coca-cola in our citehr website itself. Most of them focusing on the hazardous effects of those drinks. The following links shows some news on this:
<link no longer exists - removed> <link no longer exists - removed> <link no longer exists - removed>
But here is a presentation on how Pepsi makes business in "water", the most available substance in this earth... It throws light on how much money we spend for "buying" water. This presentation can be taken as an example of Branding, the root for a company's product to reach the ordinary people. "We cannot necessarily predict where the world will be, but we can take greater control of an organization's position through branding" - read somewhere.
<link outdated-removed> - This link is a ready example to prove the power of branding. Just have a check over it and see....Pizza - Domino, Thrist - Pepsi, Microsoft - Bill Gates and a lot. No doubt, we may even buy air in the near future, if its brand is marketed!!!
This branding is something about branding a product. But, in job search also this applies - Personal Branding. If and only if we personally brand ourselves, we can sell our skills in interviews and build up a career.
“….. you have no choice but to actively market your personal brand. No one else will do it for you.”
If anyone knows more about Personal Branding, please share your views.
Cheers
Rajkumar :)
We might have read lot of articles on Pepsi and coca-cola in our citehr website itself. Most of them focusing on the hazardous effects of those drinks. The following links shows some news on this:
<link no longer exists - removed> <link no longer exists - removed> <link no longer exists - removed>
But here is a presentation on how Pepsi makes business in "water", the most available substance in this earth... It throws light on how much money we spend for "buying" water. This presentation can be taken as an example of Branding, the root for a company's product to reach the ordinary people. "We cannot necessarily predict where the world will be, but we can take greater control of an organization's position through branding" - read somewhere.
<link outdated-removed> - This link is a ready example to prove the power of branding. Just have a check over it and see....Pizza - Domino, Thrist - Pepsi, Microsoft - Bill Gates and a lot. No doubt, we may even buy air in the near future, if its brand is marketed!!!
This branding is something about branding a product. But, in job search also this applies - Personal Branding. If and only if we personally brand ourselves, we can sell our skills in interviews and build up a career.
“….. you have no choice but to actively market your personal brand. No one else will do it for you.”
If anyone knows more about Personal Branding, please share your views.
Cheers
Rajkumar :)
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