Comprehensive Guide to KRAs for Marketing Manager and Marketing Executive

Hi all,

Can anyone help me with the KRAs of:

1. Assistant Marketing Manager
2. Marketing Executive?

Thanks,
Anshu Goyal

Hi Anshu,

The KRA's are generally drafted keeping in mind the job responsibilities each one handles. In the case of a Marketing Manager, it should include the following:
1. 60% on Target Achievement
2. 20% on Team Handling, On-the-job training, and Mentoring
3. 10% on Communication and correspondence with others
4. 10% on Collection, etc.

Similarly, for a Marketing Executive, it could be:
1. 70% on Sales Target achievement
2. 10% on Client handling, branding, and building relationships
3. 10% on New Achievements and Behavior as an individual in a team.

Hope I'm able to help you to some extent.

Regards,
Shilpi

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