Hello Anusha,
Attrition is rapidly growing in the BPO industry nowadays.
I feel I am too young to speak about this as I am still in my B.Tech 1st year. But I too want to have a say here. Please read this:
What is the biggest challenge for the BPO industry in India today? Well, it is a no-brainer: Attrition! The main reason for this is the hike in salaries.
Industry experts feel that as the industry was still in its nascent stage, there were a lot of strategies available to reverse this trend and make it an attractive employer.
NASSCOM ITES-BPO forum has identified HR as one of the key challenges of the ITES-BPO industry and has formed a special task force to address short-term challenges such as attrition and long-term challenges such as ensuring the availability of a skilled talent pool.
To arrest this trend, companies can look into various options like good rewards, bonding programs, flexible working hours, and a stronger career path. With attrition rates ranging between 30-60 percent in the BPO industry, HR specialists feel that a scientific and analytical approach should be implemented.
The tremendous turnover rate is undeniably one of the main problems faced by the BPO industry globally. HR specialists at the Nasscom summit brainstormed on various approaches to handle this issue - either declare war on attrition and tackle it head-on, or adopt a more scientific analytical approach.
Paychecks alone are not enough to retain employees. Management also needs to consider other aspects like a secure career, benefits, perks, and communication. The attrition battle could be won by focusing on retention, making work a fun place, having education and ongoing learning for the workforce, and treating applicants and employees the same way one treats customers.
Companies need to go for a diverse workforce, which not only means race and gender diversity but also includes age, experience, and perspectives. Diversity, in turn, results in innovation and success. The 80:20 rule also applies to recruitment, she quipped, since studies showed that 80 percent of the company's profit comes from the efforts of 20 percent of the employees. So BPOs need to focus on roles that have the most significant impact.
According to experts, the cost of attrition is 1.5 times the annual salary. Age should not be a barrier for training employees and could, in fact, bring more stability to the company.
Attrition in the Indian BPO Industry:
A rubbing away or wearing down by friction.
A gradual diminution in number or strength because of constant stress.
A gradual, natural reduction in membership or personnel, as through retirement, resignation, or death.
Repentance for sin motivated by fear of punishment rather than by love of God.
What is the biggest challenge for the BPO industry in India today? Well, it is a no-brainer: Attrition!
The business process outsourcing (BPO) industry in the country, which is expected to employ around one million people by 2008, is facing the challenge of finding quality human resources given the current attrition rate of around 50 percent.
Analysts say attrition rates vary by 20%-40% in some firms, while the top ones average at least 15%. Nasscom, in a report, said the outsourcing industry was expected to face a shortage of 262,000 professionals by 2012.
The size of the Indian BPO market is likely to be around $9-12 billion by 2006 and will employ around 400,000 people, ICRA said in its Indian BPO industry report.
Mercer India said the industry should look beyond the traditional areas of recruitment, and some thought should be given to employing physically challenged people and housewives. The reasons for the high rate of attrition were due to various factors like salary, work timings, other career options, adding that there is always the danger of costs increasing while billing rates decline.
With 245,100 people employed at the end of March 31, 2004, against 171,100 last year, the industry witnessed a hiring growth rate of about 40-42 percent. On the hiring front, the industry absorbed about 74,000 people in 2003 despite the attrition rate of 45-50 percent being a matter of concern.
Attrition rates in the IT-enabled business process outsourcing sector have come down from the 30-33 percent being witnessed of late to about 25 percent now, according to statistics compiled by the National Human Resource Development Network.
Attrition rates %:
US: 42%
Australia: 29%
Europe: 24%
India: 18%
Global Average: 24%
If you compare attrition rates for a Voice and Non-voice process, then attrition rates are significantly lower in a non-voice process. As the industry moves up the value chain and becomes a full-scale BPO player, attrition rates will further decrease.
For BPO service providers, moving up the value chain is critical, given the attrition rates in the industry, which are on average higher in low value-added segments (in call centers) compared to higher value-added segments like engineering.
It will not be possible for the industry to arrive at a blanket agreement on poaching, but bilateral agreements between companies are being signed. Basic norms are being put in place, and a code of ethics is being stressed upon by the industry. Companies are being encouraged to adopt responsible behavior to ensure that the industry does not become a victim of its actions. The industry needs to be aggressive but not cannibalistic.
To ensure a consistent flow of trained manpower in the future, the industry needs to work with the government to introduce courses at a school and college level that are in line with the requirements of the ITES-BPO industry. India has one of the largest pools of English-speaking graduate workforces. The challenge for the industry is not in employment but employability. The industry is also hiring professionals from outside the industry to meet its steady supply of manpower.
Honest corporate managers will tell you that to make offshoring work, you need at least a 300% to 400% wage spread between American software writers, engineers, accountants, and call-center employees and their Indian and Chinese counterparts. Labor costs have to be very low overseas -- not just lower -- to compensate for time-shifting, managing over such long distances, and decreased productivity.
A high attrition rate, price wars, poor infrastructure, and lack of data protection laws could derail India's booming outsourcing industry. This seemed to sum up the views of BPO fraternity at the Nasscom summit here.