The concept or the thought supporting the idea to "support employees' children's education from the beginning" needs further elaboration by answering the following questions primarily:
1. Where is your industry located?
2. Are you in the manufacturing or service industry?
3. Is your focus just on the employees' children or the children in the community you operate in?
4. Your budget allocation will set the final parameter anyway!
The answers will help you clearly set perspectives of this program. If you link this activity to ERC (Employee Related Costs), you are talking about one budget that involves aspects like the organization's capacity to bear this additional burden, whether the employees will want to include this scheme in the collective bargaining sphere, and you will have to define the support you have in mind - all children, any school/college/institutes of higher learning, professional courses, and whether all employees' children (irrespective of their performance) will be the beneficiaries, etc.
Even if you are considering this a CSR project, these questions will have to be considered, perhaps more critically.
I am writing all this as the first assistance, but I do really think, like Mr. Simhan has said, you should provide more details of what is in your mind on this subject. Organization of your thoughts will only help put in place a better-structured proposal for the organization to consider! But his mail should at least set you thinking a little more in-depth.
Need more assistance/clarification, feel free to contact us!
Cheers!
Samvedan
January 20, 2012