Hi, Padmaja,
From the starting point for determing where your company is today and in which directionit should go in the future.
Undertake a review and evaluation of your company's internal environment in respect of the resources available to it and its weaknesses and strengths in various functional areas such as curent services, your products are ahead competitors, operations and marketing. Also assess other internal factors such as human resources, financial resources, organization structure, planning for 3 or 5 years and every kind of control systems, relationships with customers and principals and company image are important.
Use SWOT is the best measurement.
Best regards,
John