Will Corporate Social Responsibility Boost Hotel Branding Positively or Negatively?

What do you think about this? Will CSR increase the brand strength, positively or negatively? In terms of methodology, which one should I do?

It will increase the brand value provided it is done through proper methodology. Choosing one subject matter, narrowing it down, and making it specific will help to focus on the matter properly.

Thank you. My topic is "The study of the impact of CSR on hotels' branding." However, I am considering narrowing it down to the impact of CSR on hotels' brand strength. I am still searching for sources that can assist me in completing this research paper.

There are only a few sources available on CSR's impact on hotel branding, so I hope to find more. God bless me in this endeavor.

One 3-star hotel in Guwahati has branded their hotel around the theme of saving rhinos from poaching. Accordingly, they have engraved rhino artwork on the outside wall. This initiative combines corporate social responsibility (CSR) with branding.

The hotel may cover the local village's health needs; they may conduct health camps regularly to boost their image. They may freely allot their meeting hall to organize meetings on social causes. Some free education or job fairs could also be considered.

Regards,
S. Sethupathy

Thank you to both of you. Bose, which hotel do you mean? I still need to narrow it down to one specific hotel for my dissertation. Do you know which hotel?

Thanks, Sethupathy. In terms of what the company does for social needs, it will be the definition of CSR activities. I am looking for literature reviews to support that it will have a positive impact on branding. It's very complex and detailed. I am stuck in the methodology part...

Regards,
Sethupathy