Impact Of Corporate Social Responsibility On Hotel Branding

What do you think about this? Will CSR increase the brand strength, positive or negative?
in terms of methodology, which one should I do?

It will increase the Brand value provided done through proper methodology. Chose one subject matter narrowing down and making it specific will help to focus on the matter properly.

Thanks, my topic is "The study of the impact of CSR on hotel's branding", yet I am thinking to narrow it down to ........................ on hotel's brand strength, and I am still looking for the property which they can help me to finish this research paper.
and there is only few sources about CSR on hotel branding, so... god bless me

One 3star hotel at Guwahati have branded their hotel on the theme Save Rhino from poaching and accordinly engraved Rhino works on the Outside wall. CSR + Branding

Dear Piolabbean,
The hotel may cover the local village's health needs, they may conduct health camps regularly to boost their image.
They may freely allot their meeting hall to organise meetings on social causes. Some free Education or Job fairs also be considered.
S.Sethupathy

Thanks to both of you, bose, which hotel you mean? Because I still need to narrow down to one specific hotel for my dissertation, do you know which hotel?
Thanks sethupathy, in terms of what the company do for social needs, it will be the definition of CSR activities, and I am looking for the literature review to support that it will be the positive impact of CSR on branding, sigh. very complex and details.
And I am stuck in the methodology part ....