You’ve probably heard by now that corporate social responsibility (CSR) is good for business. We live in an era of customers who want to vote with their dollar and hold companies accountable for their broader actions in the world — and companies are responding. These initiatives often include environmental programs (e.g. efforts to reduce the company’s carbon footprint), philanthropic efforts (e.g. a fundraiser or donation for charity), ethical labor practices (e.g. refusal to exploit cheap or free labor), and volunteering programs (e.g. providing employees with paid time to volunteer in the community).
Here are six ways that CSR programs help employees relations:
1. Increased Organizational Citizenship Behaviors and Improved Employee Relationships
2. Enhanced Employee Identification with the Organization
3. Improved Retention and Organizational Commitment
4. More Attractive Company Culture to Prospective Employees
5. Better Employee Engagement and Performance
6. Increased Creativity