How Would You Break Down Tata Motors' Goals? Try This Exercise for Insightful Analysis

Dear All,

Here's a small useful exercise you can try to understand how goals can be analyzed in detail. So here we go,

The Tata Motors' Goal

The Tata Motors' goal is: "To enhance its leadership in India, and establish a meaningful presence in select international markets."

Now, assume you are a team member of Tata Management. Using general brainstorming with your colleagues or your own opinion, try to list down the objectives you will pursue to achieve this goal. Once you are done, please see the attached "DSVAP (Decoding Statement for Valuable Action Plan)" analysis of the same goal statement and compare your action plan with the one made by DSVAP. I am sure you will find many useful insights on analyzing goals in detail using this new technique. Your feedback is most welcome.

Regards,
Sarang
Forscher Consultancy
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[Email Removed For Privacy Reasons]

Hey Manish, thanks for your reply. Goal setting is an entirely different activity. There is something called KRA (Key Result Areas) activity under which goal setting is performed in all companies. You can search for more details on KRA within this group. Once goals are set, the path or action plan needs to be formulated to achieve them; otherwise, it results in a loss of money and man-hours due to the failure of implementation. DSVAP mainly deals with the post-goal-setting activity, i.e., creating an action plan or path to achieve the goal.

Are you from Nagpur? I am coming to Nagpur on the 22nd of October for one week. If you're interested, just email me your contact details, and we can meet for coffee to have a general discussion. Take care.

Regards,
Sarang

DSVAP: A Cause-and-Effect Model

DSVAP is somewhat like a cause-and-effect model, which also addresses the problem and the solution part. It's good verbiage, systematic DSVAP. Thanks for sharing.

Thank you for sharing such valuable information. In that context, I have some questions:

Objectives and Management Communication

Objectives are generally set by only top management, and they must consider all possible successes and failures. However, it has been observed that they don't share the objectives with even middle and junior management, which can lead to failure. They simply advise delivering the objectives to the individuals down the line, who are essentially the executors of the objectives. Therefore, I kindly request your valuable comments on the above. When applying to an organization, we should feel free to discuss with the management and initiate discussions with a group of people rather than just selected individuals.

Regards,
Arun

Subject: Re: TATA Motors' Goal Analysis - Useful Document for Your Company's Benefit

Thank you for sharing a very good document. We will definitely try it.

Thanks & Regards,
Srinivasan V

Dear Karnarun, you make a valid point. It is very important to share goals with all levels of employees, from top to mid to entry-level as well. This helps to align the entire workforce to focus on common goals. Otherwise, many employees simply work for the sake of working, losing energy and focus on the activities necessary to achieve the set goals.

For example, if a pizza delivery company like XYZ sets a goal to become a respected brand in the market, it is crucial to share this goal with service persons at the 1st or 2nd level who directly interact with customers. If these employees create disturbances by driving recklessly to meet delivery times or engage in aggressive behavior on the roads, it tarnishes the brand's image. The company may be known for its delicious pizzas, but it will fail to earn the respect it aims for.

In this scenario, the fault lies on both sides. The company failed to communicate the goal clearly, and although they trained delivery boys in customer service scripts, they overlooked the potential consequences of speedy deliveries in traffic. This is where DSVAP (Detailed Scenario, Vision, Action Plan) plays a crucial role. It helps identify potential pitfalls that could hinder achieving the goal of being a respected brand and outlines solutions to mitigate these risks.

Feedback from other experts on this topic initiated by Karnarun is welcomed.

Regards,
Sarang