Hi Shalini,
Employee engagement has today become one of those Buzzwords that is often quoted by the industry.
If you really sit down to think, you will find that all companies strive to do this but may have different names for it:
For instance, a company may have a hobby club being run in weekends, another might do team outings and excursions coupled with team building games, exercises, and maybe light hearted management lessons.
I have heard of another one that talks of paying fees for the employees Masters or other higher level education, some loan laptops on easy terms , with attrition clauses attached in various forms.
The point here is first, any organization will have to have a hard look at each one of the policies and rectify them to be non-threatening as far as possible for today's workforce. This is since, today; most of the youngsters do not even think twice to leave a job.
Once the policies are reviewed, then you will need to pick each one and communicate, communicate and over communicate it to the work force.
At the end of the day, the employee must feel from within that these are well meaning policies for the employee's benefit and his benefit is topmost on the management's agenda...
All the best in your search...
Regards,
Amyt