Understanding Retainership
Usually, a retainer is the fixed component of a person's remuneration. It is most common in sales, project management, law firms, general consultants, etc.
Essentially, what it means is this:
Let's assume you are a lawyer. I hire you on a retainer of Rs 1 Lac per month. What this means is that for the duration of our contract, I will pay you Rs 1 Lac per month. In return, you will provide me with a certain amount of services (these are always determined and agreed upon prior to signing the contract). Let's say you may agree to write up to 8 letters, give me 2 x 1-hour face-to-face consultations, etc., per month.
Now, this is what makes retainers interesting:
Whether or not I use you for the 8 letters and 2 consultations each month, I HAVE to pay you the Rs 1 Lac each month regardless. If in some months I use you for more than what we agreed to, then I pay you the balance over and above the retainer.
So, in a nutshell, a retainer is very much like a HOLDING FEE - especially for high-net professional services.
In the case of sales, project management, and similar professions, it works fairly similarly. Why? Because if I hire a salesperson at a package of Rs 45K per month, I may only have a retainer amount of Rs 20K while the remaining 25K will be linked to performance incentives, etc. So, in this case, a retainer assumes the meaning of 'fixed component.' That is, it is the money I pay the salesperson to 'RETAIN' their services.
So, in that sense, whether it is the lawyer or the salesperson, I pay them a certain minimum amount to RETAIN their services. If I need them for more, or if they perform over and above the required minimum, then I pay them additionally.
Hope this helped you.
Regards