Dear Backhouse,
Leo Lingham, one of our contributors, has given a good explanation at
Marketing: Strategic Alliance, partnership structure, business undertaking I found it by searching the web at
Google
If you want to know more about International Strategic Alliance Dynamics, kindly go to
http://epubs.surrey.ac.uk/1967/1/fulltext.pdf where you will find a 22-page article.
Have a nice day.
Simhan
Learning and Teaching Fellow (Retd.)
The University of Bolton, UK.
"It is never too late to learn or improve oneself"