How the 2010 Football World Cup Can Teach Us About Sales and Marketing Strategies

drukganu
Watching the Football World Cup 2010 live on TV was exciting. The match analysis in newspapers was enlightening. Then I came across some wonderful slides by Roger Lemmere. The similarities with the attitudes of sales and marketing were stunning.

A training assignment for Pharma Field Managers in July 2010 provided me with an opportunity to make a presentation, which was enjoyed by the field managers. They saw reflections of colleagues and themselves in plenty and were sport enough to acknowledge it. I presented it for CiteHR colleagues.
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