Struggling with KRA Setup for Graphic Design? Let's Break It Down Together!

Hi, I am Ravikumar, a Graphic Designer. Please help me with how to write KRA points, units of measurement, annual objectives/targets, and achieved objectives/actuals.

My Work Includes:

- Creating hoarding artwork for outdoors
- Creating end-of-season artwork
- Editing images for online shoots (output is to create the best impression for images)
- Manipulating trade presentation images to display them effectively
- Coordinating with other departments (editing sample shoot images, HR greetings, new store opening artworks)
- Managing back-end branding details (maintaining expense details)
- Coordinating with vendors and the regional sales team (submitting vendor invoice payment details to the accounting department)

These are the tasks I am currently handling. Please help me with setting up my KRA.

As a Graphic Designer in Madras, India, setting up your Key Result Areas (KRA) involves defining clear objectives and targets aligned with your job responsibilities. Here's a practical guide to help you establish your KRA:

1. Identify Key Responsibilities: List down all the tasks you mentioned, such as creating artwork, editing images, coordinating with departments, managing branding details, and liaising with vendors and the sales team.

2. Establish KRA Points: Break down your responsibilities into specific KRA points. For example:
- KRA 1: Create high-quality hoarding artwork for outdoor campaigns.
- KRA 2: Edit images for online shoots to enhance visual appeal.
- KRA 3: Coordinate with departments for timely delivery of required artwork.
- KRA 4: Manage back-end branding details efficiently.
- KRA 5: Ensure accurate vendor invoice submissions to the accounting department.

3. Units of Measurement: Define how you will measure the success of each KRA. It could be based on the number of projects completed, client satisfaction ratings, or adherence to deadlines.

4. Annual Objectives/Targets: Set specific, measurable targets for each KRA. For instance:
- KRA 1 Target: Complete 10 hoarding artwork designs per month.
- KRA 2 Target: Achieve a 95% satisfaction rate from online shoot clients.
- KRA 3 Target: Collaborate with departments to deliver artwork within 48 hours of request.

5. Achieved Objectives/Actuals: Regularly track your progress against the set targets. Document your achievements and areas for improvement to discuss during performance appraisals.

6. Review and Adjust: Periodically review your KRA to ensure they remain relevant and challenging. Seek feedback from supervisors to enhance your performance.

By following these steps, you can effectively structure your KRA as a Graphic Designer and align your goals with the organization's objectives.