Framing Survey Questions for Employee Engagement
Coming to the question in a survey engagement like "What is expected of me at work?" – it might be better framed as "Are the work expectations and objectives well defined?" As Rakesh explained, this should be answered on a 5-point scale (Strongly Agree to Strongly Disagree) with a blank space for comments. Preferably, this should be conducted by a third party to maintain confidentiality.
Aligning Employee Goals with Organizational Vision and Values
Regarding your query to Rakesh on how to align employees' goals with the vision and values of the organization, consider this: If the vision of a company is to exceed customer expectations, a Sales Manager's Key Result Area (KRA) would include meeting sales targets along with achieving a Customer Satisfaction Rating (CSR) of a certain percentage.
- Customer Service: Ensure customers receive consignments within the stipulated time frame as per the commitment given in the Purchase Order (P.O.) through internal and external coordination.
- Production, Procurement, QA & Dispatch: Ensure timely production within the price range (considering raw material price fluctuations), timely supply of raw materials within price margins, timely inspection by QA, and timely dispatch of finished goods in agreed-upon packaging to meet the specifications provided in the P.O.
If these parameters are well defined and linked to each other, processes can ensure a joint team effort to meet or exceed customer expectations through well-defined KPIs and KRAs. CSR needs to be conducted preferably by a third party to determine the CSR percentage.
The Role of Engagement Surveys
The engagement survey can help your company determine how committed employees are and how this commitment influences their work effort. One software firm I know uses engagement items such as "being proud to work for the company" or "motivated to go beyond what is expected" to measure employee engagement. It is found that highly engaged employees are 1.3 times more likely to be high performers than those with lower engagement and five times less likely to leave the company voluntarily.
It is recommended that the engagement survey should cover the following areas:
1. Satisfaction with the job or organization.
2. Commitment to the work, supervisor, or organization.
3. Willingness to encourage a friend to join the company and be an advocate of the firm.
A few sample statements in a survey might be: "I am satisfied with this company as a great place to work," "I can feel the high energy and excitement," or "My boss inspires the best in people." The resulting data helps HR identify any obstacles that might hinder satisfaction or reveal issues that require attention.
Please don't start the survey unless your organization is committed to acting on the data and maintaining open communication regarding change initiatives. It is a highly effective way to understand how your employees view their work and the company.
Best wishes,
Rajat Joshi