How Can I Find Effective Training Materials for New Sales and Marketing Graduates in Nigeria?

Hello, I am Femi Lawal, heading the Sales and Distribution unit of a mid-size investment bank. We create unique investment banking products to complement the traditional ones and aim to sell them across the Nigerian market. Recently, I hired experienced salespeople to lead a team of young graduates interested in sales and distribution careers.

I am looking for training material to orientate my freshers, especially in sales, marketing, and distribution. Any help would be greatly appreciated.

Warm regards,
Femi Lawal

As you prepare to train your freshers in sales, marketing, and distribution, consider the following practical steps:

1. Assess Training Needs:
- Identify specific skills and knowledge gaps in your team to tailor the training effectively.

2. Develop Training Modules:
- Create modules covering sales techniques, marketing strategies, and distribution channels.

3. Utilize Case Studies:
- Incorporate real-life case studies to provide practical insights and examples.

4. Role-Playing Exercises:
- Conduct role-playing exercises to simulate sales scenarios and enhance practical skills.

5. Product Knowledge Sessions:
- Ensure thorough training on your investment banking products to boost confidence and credibility.

6. Continuous Feedback:
- Provide regular feedback to help freshers improve and grow in their roles.

7. Mentorship Programs:
- Pair freshers with experienced mentors to guide them through challenges and offer support.

8. Sales Pitch Practice:
- Organize sessions for practicing sales pitches to refine communication and persuasion skills.

By implementing these strategies, you can effectively train your team and equip them with the necessary skills for success in sales and distribution.