Breaking into Digital Marketing: How Can I Start a Career with Top Companies Like Google?

Hi Seniors, my name is Sumit. I am currently pursuing an MBA and am interested in entering the field of Digital Marketing. I have chosen Digital Marketing as my major subject, but I am unsure about how to break into this new field.

I am particularly interested in working with companies like Google, Facebook, etc. Can you please provide me with some guidance on how to proceed in this direction?

Regards,
Sumit Kumar

Dear Neha, Digital marketing is not anything new; it has been almost 9-10 years since its inception in the Indian market. Also, the question asked is very vague, as it shows your interest in working in companies like Google, but we don't know anything about which college you are studying at, what your skill set is, or how campus placements are in your institute/college. If you can inculcate the right skills in you, you will surely land a job at Google or any other company of your choice. Read about Digital marketing; I'm sending you a link here. Do explore more about it on Google and then plan ahead.

Where is Digital Marketing Headed in India? (Search On Cite | Search On Google)

All the very best... 

The Rise of Digital Marketing

Over the past decade, digital marketing has drawn significant attention in the industry. In fact, twenty-first-century marketing has completely transformed by moving away from traditional business forms. Now, going online is the trend! Bearing truth to this fact, many digital marketing jobs have emerged to effectively drive sales and lead conversion.

Essential Skills for Digital Marketing

But to be a part of this field, what skills do you need to possess? This is the main question that concerns many of us interested in this area.