I can think of relating "Conviction" with Value-Based Management (VBM). This is an approach that ensures companies are built and run on value systems. It's about creating, managing, and measuring values at each stage of the business.
Effective VBM facilitates decision-makers (who lead by "conviction") and thus makes the organization value-driven. Leading by conviction enables managers to identify the appropriate performance indicators influencing the values of the organization.
You can even take a cue from the article attached herewith ("What is Value-Based Management?" by Tim Koller).
Regards