Greetings,
The difference between this is as shared below:
- Cross selling: When a customer wants to buy a product such as Nokia C7-00 and you end up selling another product, such as an Ipad which was not initially on the buyer's list , thats cross selling. Ideally you are selling the unintended product from a very different product line to the customer. This is mostly implemented in Shopping malls where they put array of product on display , which is why when a customer who wanted to buy a packet of cooking oil , enters the mall ends up buying the entire grocery for the month !
- Up selling: When a customer wants to buy a Nokia:C-6 at Rs 13,000 and you sell Nokia:C7-00 at Rs. 19,000 , thats up-selling. Ideally you are identifying the customer's need and preference for the brand. So helped him see the value for money in a higher investment asset. This is primarily selling the same product but an upgraded version, hence costly .
You may read the following articles and papers to understand how the industry implements this on a much larger scale.
Do blog your understanding just as you did for this one, so that others can contribute to your learning.
Regards,
(Cite Contribution)