Exploring HR Branding: How Does It Differ from Employer Branding?

Hi all, I am in search of projects and relevant information on HR branding. Kindly share if you have related information with me. Could anyone tell me if there is a difference between employer branding and HR branding?

Hello all, I would like to conduct my seminar on HR branding. For this purpose, I need some research papers relevant to HR branding. Kindly share some links regarding this.

Thank you.

As per my understanding, employer branding and HR branding are the same. Employer branding or HR branding is further divided into two, namely - internal branding and external branding.

Internal branding involves the efforts taken by the company to build the image of the company among its internal customers (employees).

External branding pertains to the efforts taken by the company to build the image of the company among its stakeholders (public, external customers, media, and society as a whole).

So before you start your seminar, determine the scope by choosing internal, external, or both.