Effective Marketing Skills - Doc Download

Dear All,
I am a reqular particiapnt od this brilliant forum.
It's has been a great experience to be a part of it.
I've learned a lot, infact am still learning.
I need to conduct a trainig session on "Effective Marketing Skills" for the employees in the marketing department of my company including their marketing manager. I am gonna conduct such a session for the first time.
FYI, my company is a KPO which is into Telecom Optimization and we have US based clients.
Could anyone please suggest or share any ppt on the same?
Please reply.
Thanks,
Kavita

Hi
May be you can focus on the following:
1. Creative Thinking
2. Client Psychology - interaction, voice modulation, colloquialism
3. Geographic Market Segmentation
4. Market Strategies
5. Focus on their mode of communication and Slang
6. Client Details - nature of business, team size, target audience.
I think this might give you some idea.
Regards,
P Umesh.

Dear Ms Kavita,
I am Bangalore based soft skill trainer and HR consultant. I have given sales training earlier for various industry segments like courier/cargo, hospitality, retail & insurance.
Giving training to your employees will not be a problem. Please specify what exactly you want, how many days you can spare for the training, what kind of participants there would be and what would be their education level etc.
My contact details are:
E-mail: - [Login to view]
to have feel of my activities, my e-Brochure is attached.
Thanks,
Dinesh V Divekar, Bangalore

Hi,

Very nicely put Umesh.

Kavita in addition to these you try and identify your priority areas

for the Marketing Team.

Here are some thought building patterns:

First prepare yourself and be absolutely clear about:

1. What is the Marketing Department all about - Does it need to exist for your business - how do they contribute, their role in your Organization.

2. How they have a direct Impact on the Business Objectives.

3. How do they have their impact on products & customers.

(I assume your marketing department to be PR & product development as against Sales as the word is generically used).



I recommend you then look at the Activities and Processes. Then at the profile of your people. Here you will begin to sense and perhaps notice a gap which in many ways can be filled through certain specific strategies. You can recommend those.

To lightly touch such areas you can work with them about are

1. Product Strategies and their perception

2. Using your Organization's resources as a Brand in addition to just product branding etc.

Bottom line is INCREASED VISIBILITY!

In my opinion telling the marketing department how to do their job well will get you a "oh yeah try tellin me that :roll: " response.

Rather your focus should be on showing them how to link what they have to what they want and make use of the resources they have.

Now thats a very generic thought pattern but I guess as you read those last few lines..you have really begin to have an understanding of how you want to contribute.

Yes and if you still haven't made the presentation you can reach out to the team and ask them their expectations out of the presentation/training.

Best Wishes

Nad

Thank you very much for all your valuable suggestions and inputs.
That was of great help in order to discuss their training requirements.
I would like to be more specific with the Training Requirements of our marketing department:
1. Building Collaterals for American and British Clients
2. Client Interactions
3. Handling Difficult Questions (marketing fillers)
4. Internal Communication with our American Directors and Chairman
Please help me! It's very very urgent friends and guru's.
Eagerly looking forward to your earliest and valuable relpies.
Thanks
Kavita