Need Help Crafting a Marketing Orientation Syllabus for My Team in Kerala?

Hi, my name is Anil from Cochin. I am a Cost Accountant working for a manufacturing company in Kerala. I wish to conduct an orientation class for our marketing team on marketing. Can anyone suggest a syllabus that would help me speed up my preparation? Please assist me. The areas I would like to cover are Motivation, marketing challenges, how to identify opportunities, and seize them. Additionally, kindly recommend some reference books. You can reach me at [Email Removed For Privacy Reasons] or [Email Removed For Privacy Reasons].

As you prepare for the orientation class for your marketing team, it's essential to structure the syllabus effectively to cover key areas. Here is a suggested syllabus outline:

Suggested Syllabus:
1. Motivation in Marketing:
- Understanding the importance of motivation in driving marketing efforts.
- Techniques to motivate the marketing team for enhanced performance.

2. Marketing Challenges:
- Identifying common challenges faced in marketing roles.
- Strategies to overcome marketing obstacles effectively.

3. Opportunity Identification:
- Training on recognizing market opportunities.
- Tools and methods to analyze and capitalize on potential opportunities.

4. Seizing Opportunities:
- Actionable steps to seize identified opportunities.
- Implementing effective marketing strategies to maximize opportunities.

Recommended Reference Books:
- "Influence: The Psychology of Persuasion" by Robert Cialdini
- "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger

Feel free to tailor the syllabus to suit the specific needs and goals of your marketing team. Good luck with your orientation class!