The most powerful tool you have for creating an enlivened, dedicated, mission-driven organization of impassioned people is a tool you can't use. You can only hold it, show it to others, gently encourage others to use it, and demonstrate it every chance you get. It's a tool whose power grows only when other people willingly use it after being inspired by your example. That is where your power lies. The tool? It's the breath of life in Herb Kelleher's formula for psychic satisfaction. It's OTJJ—On The Job Joy. Its components are recognition, rewards, and fun. And when they're applied together, they can be more powerful as a motivator than even compensation.
The problem for you is that you can only set the stage for it. You can't force it. But once you choose to use it, you can turn a dreary workplace into a self-perpetuating passion machine. Are you up to that challenge?
Taken as a group, recognition, rewards, and fun are best treated as a philosophy rather than a program. Supporting and celebrating the passion and spirit of your employees must be a natural, spontaneous, and authentic part of your corporate way of life. Otherwise you will lose the foundation of trust and communication that you've already built. Your philosophy must be appropriate to the culture of your own environment. Don't try to be another Southwest Airlines. If your corporate culture is closer to that of a monastery than to that of Graceland, you can still use the principles of recognition, rewards, and fun. Just be honest. Just be from the heart.