Client Acquisition in Recruitment: What Does It Really Mean and How Does It Work?

What is meant by client acquisition in recruitment?

What is the recruitment procedure? I have heard that some companies appoint HR for recruitment activities. Can you tell me what activities that selected person will be involved in during the recruitment process?

Hi Arshiii,

This term is prevalent mostly among the recruitment industry. Client acquisition is the sales and marketing/business development process of obtaining new clients. Client acquisition also includes the process of converting existing prospects into new clients.

According to Edwin B. Flippo, recruitment is the process of searching for candidates for employment and stimulating them to apply for jobs in the organization. Recruitment is the activity that links employers and job seekers. A few definitions of recruitment are:

• A process of finding and attracting capable applicants for employment. The process begins when new recruits are sought and ends when their applications are submitted. The result is a pool of applications from which new employees are selected.

• It is the process to discover sources of manpower to meet the requirement of staffing schedule and to employ effective professionals.

Client acquisition is a term more frequently used in a recruitment company or consultancy (as popularly known). It is nothing but business development or new client development. In most consultancies, recruiters are doing the same in addition to recruitment.

Santanu Mazumdar Alps HR Consultants Pvt Ltd

[Welcome to our Website](http://www.alphrs.com)

Recruitment is more of a positive phenomenon where the HR Department collects resumes and prepares a talent pool of prospective employees.

The next step is Selection, which is more of a negative process in which the applications are categorized and shortlisted.

Now you can understand it is nothing but Business Development or New Client Development. In most of the consultancies, recruiters are doing the same in addition to recruitment.