Struggling to Find Resources for Training Managers on Customer Retention in the Auto Industry?

Hi All,

This is Debanjan. I am working as a Management Trainee HR in an automobile company. My boss has asked me to prepare a project on "Training Managers on Customer Retention in the automobile industry." I am not finding enough materials on this topic. If anyone can help me, please do so.

With Regards,
Debanjan Acharya

Usually, I do not spoon-feed. Have you tried searching the web? I found this by searching using key terms from your title: [Behavioral Modeling: High ROI Customer Marketing](http://www.jimnovo.com/learnstuff.htm).

Have a nice day.

Simhan
A retired academic in the UK