Need KRA for Director - We are a travel based company

Dear All,

Can anybody help with the KRAs of the Director of the company? We are a travel-based company.

Regards,
Jhuma

Hi Jhuma,

Ideally, it would need to cover mainly the following areas, like:

- Internal operations
- Market development
- Profitability
- Organizational structure
- Organizational vision and mission
- Asset and liability management
- Board of directors' relationship
- Productivity
- Financial strategy
- Business development
- Technology
- Customer satisfaction
- Community relations
- Regulatory compliance

Do let me know if this helps.

Thanks,
Dia

Nice, thank you. In fact, I was also looking for the same but it's for my Marketing Director. Can you help me? We are an agriculture business and working on vegetable seeds marketing.

Hello Lakshmi,

The trick to devising good, or rather smart, objectives for a Director of Marketing lies in understanding the management vision and the planned forecast, especially in a product-related business setting.

For a Director of Marketing, the general three KRAs (Key Result Areas), which more or less remain the same throughout, are: (1) Sales to be achieved (topline), (2) EBIT (profits), and (3) New business clients/ventures/products introductions, etc. A fourth KRA could be related to Customer Feedback, specific market regions/territories (domestic/exports), increase in the number of customers/traders, etc. The fifth KRA could be related to his skills/abilities/competencies in leadership, teamwork, problem-solving, multitasking, strategic thinking, etc., which are desirable.

The real challenge in preparing the KRA-KPI (Key Performance Indicators) lies in writing down the KPIs so that they give a clear indication of how performance is to be measured. Remember the word "SMART." The "SMARTer" the objectives (both the KRA and the KPIs) are, the easier it is to measure performance. However, the KPIs are generally figures—so they are quantitative—or could be related to time (which is measurable) or activities (either done or not done). Therefore, the key to ensuring that objective setting is perfect is to make sure the KPIs are "SMART" and not difficult to understand.

I hope you find my views useful.

Cheers, A.B.

Dear Lakshmi,

If you wish to avail of my paid services, then you may contact me. I will design the KRAs not just for the Marketing Director but for all the staff. I will design measures of performance in such a way that the performance gets measured scientifically.

If you wish to know more about my services, you may click the following link: https://docs.google.com/document/d/1...it?usp=sharing

Thanks,

Dinesh Divekar

A Director of Marketing (School) focuses on the following parameters:

1. To develop a team for marketing.
2. To coordinate Pamphlet insertion, marketing events, and work on the sites to install hoardings.
3. To provide an annual budget to the management.
4. To analyze weekly, monthly, and yearly performance. Simultaneously, conduct a comparative study of the current performance with the previous year's performance alongside the team.
5. To motivate the team to achieve results.
6. To establish partnerships with playgroups, pediatricians, companies, and Resident Welfare Associations (RWAs) for admissions.

- Usha